Our workshops

Put together simple films for a business website or social media channel. This workshop shows how to:

• set up your smartphone camera so you can consistently capture quality, usable images

• draft an effective script and plan the content you need for your film

• select and frame the right shots so your story makes sense

• master the basic principles of video editing and exporting to various platforms
   

While all you really need is a smartphone for this workshop, a laptop would also be a useful tool.

An afternoon spent looking at what you can do with a free-to-download editing platform to create great content for your website or social media channels, including tips and tricks to make sure you get the engagement you deserve. We will teach you about:

• file management and getting your clips in order to make editing easier

• setting up the software so yu are ready to go as soon as the workshop is over

• project templates that make consistent, quality branded content a breeze

• timeline editing - practise trimming clips, editing continuity and adding appropriate transitions

• texts, titles and tunes - the elements that can really make a promo, demo or testimonial film pop

This workshop looks at all the elements needed to create informative, engaging and sales-converting product demonstrations - post them on your socials or have a series of how-to films on your website. The workshop covers:

• scripting the perfect demo for the right audience, including use of language and text overlay

• shot lists to make sure you get all the content you need and focus on the important elements

• filming for continuity so that your demonstrations and instructions are easy to follow

• editing making sure all your elements come together beautifully

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Probably the most effective films for generating responses and driving sales. They are also one of the hardest types of films to get right. We look at the processes and techniques we have used to create content responsible for over £50,000,000 in the past 5 years, including:

• planning / scripting to be certain the contributions do what they are supposed to do

• finding contributors - all customers are valuable, but some are more valuable than others!

• engaging and interviewing subjects so you can get the best responses and most usable content

• B-roll - shots that turn a spoken testimonial into a visual feast

• remote filming - we end on a few tips for conducting testimonials remotely

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